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Chapter 1
Free
Market Fusion
A new entrepreneurial approach
What
is Free Market Fusion? It is an entrepreneurial approach
to identifying or creating opportunities for innovative
solutions.
In
chemical terms, fusion occurs when two elements combine
to create different elements and, simultaneously,
release a tremendous amount of energy. Fusion is one
of the most powerful processes known; physicists around
the world race to find a means to safely harness its
potential.
Free
Market Fusion is both a process and its result. It
is a process that creates new products, services,
or solutions and is associated with new or highly
modified management concepts and organizational goals.
Entire industries or portions of them can be involved,
and the mix of participants can range widely.
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