Free Market Fusion is how entrepreneurs and nonprofit organizations can converge to identify and create both new enterprises and innovative business solutions.

Free Market Fusion is both a process and its result. It is a process that creates new products, services, or solutions and is associated with new or highly modified management concepts and organizational goals. Entire industries or portions of them can be involved, and the mix of participants can range widely. Although Free Market Fusion may result in the formation of new enterprises, typically at the outset existing organizations are the creators. Also, there is typically a background of significant common need, concern, or opportunity relative to the entities involved that generates support for resolution.

In the Free Market Fusion process, each entity contributes its particular strengths to the project. For example, in a partnership between an entrepreneurial group or individual and an institution, the entrepreneur can contribute the initial innovative idea as well as technological and marketing expertise, significant risk assumption, and free market disciplines such as accountability to shareholders and competitive strategy. The institution can contribute staff resources, physical facilities, familiarity with the existing market, credibility, and stature.

Depending on the parties, some of the roles might be reversed. However, the purpose of the partnership is always to enable both parties to accomplish goals each would find difficult to attain alone -- to create a new solution where seemingly there was none.